Bell'Amore logo

About Us

Who are we? Well, that's easy. We're your partners in the mission to find your perfect bridal dress.

When you're searching for the ultimate wedding dresses, we open our doors to you. Even when our family started this business back in 1992, they knew that there was always a need for people who cared.

As one of the leading bridal stores in the UK, our mission is to make sure your special day is the best it can be. It's not easy to find your ideal dress sometimes - there are so many designs and options that getting lost is pretty easy. However, we aim to make your day as unique as it can be, which is why there's a wealth of options for you to pick.

Our commitment to bespoke dresses, a high standard of service and a philosophy of continuous evolution means that we work hard to provide the best in new styles and designs. The importance of the dress on a wedding day can't be overstated - it can make or break the entire event for the bride!

Your wedding has to be perfect. That's not something that happens by accident - it often takes planning and consideration. And because of that, it's vital to have a choice and as many options available to you as possible, so that you can choose your perfect dress and make your wedding the most memorable day of your life. It's vital you have the options you need to be able to enjoy your wedding day to it's fullest, and so we work to give you all kinds of opportunities to suit.

the Team

All those years ago, November 1992,

My Husband and I and our two daughters were filled with great excitement and anticipation when we opened our doors for the first time.


Would I believe that we would still have our wonderful family business that is Bell'Amore now and the journey it has taken us on.... !

It's been a real journey and hard work to achieve our success but with the concreted ethos my Husband Tom and I opened with all those years ago which was striving to always provide a wonderful experience for our customers combined with with the dedication of our staff we still have our prominent name within the industry and with our Brides that fills me with great pride.

Home for me is the shop - "Our Family".

I welcome all our Brides through the doors and hope that the Bell'Amore experience they receive is as bright as the years of marriage ahead of them.

Brenda, Director

Clare, Director

I've worked for the family business since the day we opened our doors back in 1992.

In that time I've seen the industry change so much, I've made so many special relationships with suppliers, staff and of course our customers.

Being hands-on on the shop floor I've had the pleasure and sometimes challenge of serving countless brides and only wish I'd I've written a book - the stories I could tell !

I have a real passion for the industry and our business and as the company continues to evolve I live by our ethos that was set from day one, which was to provide a bridal store that would offer luxury, providing an unrivaled collection of cutting edge designers in a comfortable space and environment.

The heart of Bell'Amore has always been to provide a unique customer service to make our Brides feel sensational, making their bridal journey a truly special one.

We as a family couldn't do that on our own, our fantastic team of staff that we've been so lucky to have had over the 27 years that have the unique personalities and same heart for the business to carry this ethos and make so many brides over this time look amazing and have that VIB "Bell' Amore" experience.

Three generations on, Bell'Amore has become a legacy in our family.

With the same love and passion I will endeavor that we carry on providing the "Bell' Amore" way to as many brides we have the pleasure of serving and together with the amazing team make our brides dream of their bridal experience a positive reality and lasting memory.

Filiz has been working within the Bridal industry for 14 years and worked for the family business for 11 of those.

She brings a sparkle of love and life to the shop and an abundance of energy.

With her passion for her job she naturally transcends this into each individual fitting giving Bell'Amore bride a personal experience.

Her personality and wealth of knowledge along with her patience, make brides feel confident that they are in the best hands and makes their time with Filiz relaxed and enjoyable.

It's no wonder the customers come from their fittings smiling about their forthcoming wedding as any nerves they had building up before, Filiz does her best to eradicate them  and turns them into excitement and a happy memorable Bell amore experience.

Filiz, Senior Fitter and Bridal Consultant

Jo, Store Manageress

Jo has been working at Bell'Amore for over 17 years.

She is meticulously organised which is imperative in this role and with her passion for her job and our customers she ensures that our Brides get the best service and experience possible.

Jo's wealth of experience and enthusiasm is given to everyone of her Brides and they always have a wonderful journey from selecting their gown to taking it.

Her confident knowledgable approach puts all Brides at ease and they can rest assured that they will get the best service and expertise from start to finish, so that their wedding experience with us is one that any Bride would recommend over and over again and be a fantastic memory to cherish.

Karina has worked within Bridal for over 10 years and Bell'Amore and our Brides have been incredibly lucky to have her for over seven.

Karina takes great pride in her work and loves assisting brides in finding their dream dress. She makes sure her ladies are completely looked after and gets great job satisfaction from seeing the complete styled picture and her Brides gleaming.

All brides quickly feel relaxed in her company as she quickly breaks the ice and makes them feel comfortable.

Using her knowledge and experience any Bride can trust her expertise in finding their dream dress whilst having a pleasurable and memorable experience.

Karina, Senior Bridal Consultant

Lyn, Senior Bridal Consultant

Lyn's passion for her Brides never falls short. She loves her job and her customers love her.

She's been at Bell'Amore for over 11 years and made countless brides fulfilled in finding their dream dress.

With her warm approach Brides quickly feel incredibly comfortable and relaxed and leave feeling elated with the Service they've received and their dream gown ordered.

With her sharp eye, creative flair and attention to detail Lyn will style her Brides complete look so they look picture perfect for their day.

Being a Bell'Amore Bride in Lyn's loving care will be a memorable and happy experience.